The widespread influence of “Stranger Things” shows that Netflix Industry experts have been wondering what steps Netflix might take to recover, spitballing ideas that include running ads, curbing password sharing and making nice with movie theaters. The company’s stock, which was trading at $337 per share before that news, now stands at $178. Netflix’s world has been turned upside down this year after the company reported in April that it lost subscribers for the first time in more than a decade, news that shocked Wall Street and wiped out billions in Netflix market cap. Kate Bush's "Running Up That Hill," a song from 1985, has become a massive hit thanks to "Stranger Things." Tina Rowden/Netflix “It’s all happening really fast, as if it’s being driven along by a kind of elemental force.” “I’m overwhelmed by the scale of affection and support the song is receiving,” she wrote on her website. That’s helped turn “Running Up That Hill” into a viral meme.īush recently thanked the Duffer Brothers, the show’s creators, for “Running Up That Hill’s” renewed popularity. (TWTR) and TikTok, according to the streamer. The new season also has dominated social media since its debut, with more than 7.7 billion organic impressions across Facebook 1 on Netflix’s English top 10 list all four weeks since it premiered. That makes it Netflix’s most popular English-language TV show ever. “Stranger Things 4 - Volume 1” debuted in May to record numbers, and has since amassed a total of 883 million hours viewed for the platform. It also helps that “Strangers Things” is wildly popular. Other streaming platforms have millions of users too, but Netflix is still at the top of the hill. 1īut none of this could have happened without Netflix’s ability to push the series to its millions of subscribers around the world. Kate Bush 'really moved' by 'Running Up That Hill' hitting No. Kate Bush, here in 2014, is celebrating her song returning to the charts. It’s a potent example of Netflix’s massive cultural power, even as the company is trying to turn itself around. The fact that “Running Up That Hill” has become a sudden hit nearly four decades after its release represents more than just an old song catching fire on the charts. (SPOT) following the show’s May 27 season four premiere. Global streams of the song surged more than 8,700% on Spotify 1 last weekend.Īll because the song is being showcased in the latest season of “Stranger Things” - the streaming platform’s most popular franchise. 5 on Billboard’s hot 100 and broke UK records after hitting No. The English singer’s 1985 hit single, “Running Up That Hill (A Deal with God),” has taken over the music charts - 37 years after its release. Yet, Netflix is still a media company that - thanks to its 221.6 million global subscribers - has the ability to capture the cultural zeitgeist. The streaming giant’s stock has plummeted roughly 70% this year, investors are queasy about its business and the one-time darling of the entertainment industry now looks to have a murky future.
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